Recognition strives for individual achievements and wants to be proud of oneself. The basic need for recognition ensures that we are noticed. We need to be recognizable and somehow stand out from others. This begins shortly after birth with a powerful cry. We show that we are there. We soon learn that we can draw attention to ourselves through our achievements. Feelings of pride develop when what we do is recognized.

The “blue” need ensures that individual strengths are used to develop independence in order to be recognizable and distinguishable. People want to make high-quality contributions with their own abilities in order to come as close as possible to self-actualization. This requires a high degree of introversion and factual orientation. This need can be expressed in all possible areas of life in order to develop personally. In the process, the character develops its own world view, which must be preserved. A denial of the self leads to mental atrophy (self-esteem). The need expresses itself through independence and wants to radiate self-confidence and superiority in terms of performance.

The avoidance of mistakes and integration into groups in the sense of uniformity are an incentive for this need to strive for performance in order to present oneself in a special way and set oneself apart. This pride in one’s own performance does not want the group to take away this need. A helpful mechanism is to perceive the situation in the present with factual information. Figures, data and facts come to the fore and allow people to create a special quality. Such people engage in an inner dialog. They take in information by reading and evaluate it critically. By comparing and examining the information, they weigh up the alternatives. In summary, this need is there to make themselves presentable through learned characteristics. It examines the self and strives to improve the condition and abilities with the red need.