A specialist compares alternatives with his own evaluation criteria. What meets my requirements best? He scrutinizes product or service descriptions, quality checks, expert opinions, comparative tests, critical reports.

In the next step, he wants to understand the consequences of a possible decision. What risks could arise, and what will prove itself in the long term? Topics are experiences, guarantees, sustainability, potential risks, continuity.

Basic needs provide further guidance for our decisions.

Safety: If I want to avoid risks, I have to be healthy. Fitness and endurance are important for me. I want to strengthen my resilience through exercise and food. Stability and sustainability are important to me in all products. I want everyone to feel good about what I do. If I arouse negative emotions, there is a risk that people will attack me for it. For me, life is meaningful when I can be sure I’m doing the right thing. For this I use rules and commandments. Faith gives me an inner support. I am a spiritually stable person.

Recognition: If I want to be recognized, I have to be particularly attractive. It’s important to me to stand out from others. Whether it’s cars, outfits or tattoos, it should be something special. Whether it’s for the path I take or the goal I achieve, I want to be able to be proud. I only get recognition when I don’t trigger negative feelings. For me, a life that allows me to conscientiously follow my own path is meaningful. I want to make a valuable contribution that I can be proud of. My behavior should be exemplary.