Entrepreneurs are positively motivated when they can face exciting challenges. To do this, they need freedom, sufficient reserves of strength and vision.

When they want to achieve something, they use their expertise and empathy. Depending on the situation, the needs for belonging, security and recognition may also become apparent. Mostly, however, the desires to get ahead and be successful have the highest priority.

Emotionally, they are characterized by the need for enforcement.

The motivation for enforcement strives for growth and likes change. Stagnation is regression and only those who dare win are typical statements of this orientation. When we see attractive goals in front of us, it increases the power to commit ourselves. We fight for our visions.