Enforcement ensures that we grow and progress in life. Anyone who forgoes this basic need will not even learn to walk, let alone be able to start a family later on. If you want to live, you have to grow, stand up for your own needs, open up new opportunities and try something that was not possible before. We like to keep things exciting. We love adventure and make sure that everything keeps moving forward. Changes are welcome, because they bring challenges and opportunities.

People with a strong “red” basic need want to achieve something and make progress. They are motivated to always conquer something new and develop themselves further. They develop visions and want to implement their own ideas. Such people are extraverted and fact-oriented. They satisfy this need through social and material prestige and through the free direction of the self. Such people only achieve a kind of satisfaction if they are prepared to take a certain amount of risk. In order to achieve their goals, they must take action. This need ensures that a goal-oriented action is initiated. By having a clear goal in mind, people can give clear indications and instructions on how to proceed. Their impulsiveness and focus on the matter at hand can often lead to temporary successes, but with strong goal congruence to persistent patterns of behavior. The need arises when there is a risk of blockages. Stagnation is an uncomfortable state that must be ended through progress and adventure.

The natural desire to discover new things and develop is anchored in this need. Through the urge to move, this need best absorbs information via representations and practical implementations. This need is reluctant to miss out on anything because it wants to conquer the world physically, mentally and spiritually and needs to be up to date to do so. The need wants to avoid constraints and shies away from situations in which it cannot muster enough strength and stamina because it lacks vision or purpose. This is why this need is often expressed by future-oriented people who seek the context to be able to imagine the goals and have already prepared the paths to the goal in their heads. He usually makes his decisions intuitively and spontaneously, from his gut, so to speak. They need enough freedom to do this, because they make the decision from within.