An assistant first wants to understand the consequences of a possible decision. What risks could arise, and what will prove to be permanent? Topics are experiences, guarantees, sustainability, potential risks, continuity.

Then he discusses his choices with partners or friends. Which offer sounds best? He votes on ideas like conformity (does it fit us), general acceptance, fashion, trends, image.

Basic needs provide further guidance for our decisions.

Safety: If I want to avoid risks, I have to be healthy. Fitness and endurance are important for me. I want to strengthen my resilience through exercise and food. Stability and sustainability are important to me in all products. I want everyone to feel good about what I do. If I arouse negative emotions, there is a risk that people will attack me for it. For me, life is meaningful when I can be sure I’m doing the right thing. For this I use rules and commandments. Faith gives me an inner support. I am a spiritually stable person.

Belonging: If I want to belong, I have to fit in. I dress in a way that also pleases my friends. I like products that are modern, and of course I’m also active on social media. A community is created through shared feelings. I am welcome in a group when I create a good atmosphere. For me, life is meaningful when I live in a community that has beliefs and values that I can accept and submit to. We have a common creed.