A researcher proceeds logically. He evaluates information according to rational criteria. What is a reasonable decision? Transparency, research, analysis results, structural and logical developments are important.

Then he compares the alternatives with his own evaluation criteria. What meets my requirements best? He scrutinizes product or service descriptions, quality checks, expert opinions, comparative tests, critical reports.

Basic needs provide further guidance for our decisions.

Recognition: If I want to be recognized, I have to be particularly attractive. It’s important to me to stand out from others. Whether it’s cars, outfits or tattoos, it should be something special. Whether it’s for the path I take or the goal I achieve, I want to be able to be proud. I only get recognition when I don’t trigger negative feelings. For me, a life that allows me to conscientiously follow my own path is meaningful. I want to make a valuable contribution that I can be proud of. My behavior should be exemplary.

Realization: If I am curious about facts, I should use the best media. Meaningful statistics are important to me. Of course, I need access to the latest research results. Effects emanate from emotions. Therefore, it is important to take them into account in all actions. Mental orientation is a question of reason. For me, a life based on the principles of truth makes sense. I want to recognize for myself what is right and wrong. I question rules of faith of all kinds if they are nonsensical.